About Angela Booth’s Hot Web Copy - Web copywriting which makes sales right around the clock
Angela Booth’s main site
Welcome to Angela Booth’s Hot Web Copy, your source for effective Web copywriting.
My experience is your guarantee of results
I’ve been around much longer than I care to remember. I started writing copy in the 1980s, for my own business, and other businesses. When I got online, also in the 1980s, long before the birth of the World Wide Web, I got excited. I could see the potential of the Web as a sales channel for every business. In fact, I wrote a book called Making the Internet Work for Your Business, which was published by Allen & Unwin.
In the past decade, the Web has changed; it’s much more competitive. That’s a GOOD thing, believe it or not. It means that your customers are online, and they’re looking for you. All you need to do is speak to them in terms they can understand... which is where powerful Web copywriting comes in.
As the Web explodes with businesses all doing their best to be heard above the noise of their competitors, you need a weapon which ensures results, and a Web copywriter who’s in the trenches, just like you, getting results.
I eat my own dog food, so to speak - I use the Web to sell, both my copywriting services, and my services as a writing teacher. Both are competitive areas. I also create Web sites and monetize them in various ways. The benefit of this activity is that I can see what works, and I can use that knowledge to benefit my Web copywriting clients.
Search engine marketing or organic search marketing? You need a Web copywriter who’s experienced in both forms of Web marketing
When I write Web copy for you, I take your needs into account. This means that I optimize your Web copy for both Search Engine Marketing (SEM) and organic search marketing.
Search Engine Marketing is the practice of buying paid search listings. Organic search marketing includes Search Engine Optimization (SEO), ensuring that your Web copy is found on the search engines.
There’s a huge benefit in writing your Web copy so that it works for both paid and organic search - you save money over the long term. You can kick start sales with paid search placement (using Pay Per Click, text link ads, banner ads etc), while you wait for organic search to bring you free traffic as your Web sales pages are indexed, and start appearing in the search results.
I wish you much success in your Web promotions; it’s an exciting time for all businesses.
If you need my Web copywriting services, brief me on what you need today.
FAQ: Web Content Writing and Web Copywriting: What's the Difference?
You're looking for someone to write material for your site. You're not sure however, whether you need a web copywriter, or a web content writer. Is there a difference?
Yes, there is.
A web copywriter writes marketing and sales material.
A web content writer writes informational content, and creates a web content strategy for you, to help you to achieve goals you've set for your site.
So, if you want to sell a product or a service on a page, or perform a marketing function, you'd hire a web copywriter.
On the other hand, if you want more content written for your site, or want to make better use of the content you already have, you need a web content writer.
Be aware that there are "content writers" who simply write content; content strategists write content, but they also help you to create plans and strategies for your site.
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